The rapid change in technology
I have talked to many people about the advent of cloud computing, social media, the growth of the mobile engagement or the convergence of technology; many have yet to grasp the scale and breadth of change. There is still much to do to help inform and educate businesses and people about the benefits and opportunities that these changes represent.
Women inspiring change in society
Women are better at conversation, multi-tasking and are often better listeners than men; they are also more effective at connecting with people at an emotional level and this makes them very good at employee engagement (understanding how to connect emotionally to motivate people).
When the corporate world is explored, it is evident that women are still being underrepresented and are often disengaged.
Here are articles with some fascinating facts on women and representation:
Out of the Loop in Silicon Valley (US / Tech sector)
Women still under-represented in the boardroom (Canada)
Australia’s boardrooms closed to women (Australia)
Women still minority in boardrooms (UK) Conference: Closing the Global Boardroom Gender Gap
See this Harvard Business Review Video for yet further information.
So it is no wonder that women are harnessing the changes in social media and technology to create new businesses, network amongst each other and work together on new ventures. And it is the success of these new ventures which demonstrates how successful women are in business – women make some of the best entrepreneurs.
Social Media and Women
Research conducted by BlogHer, iVillage and Compass Partners 79 million women are actively using social media, and 42 million U.S. women are engaging in online social media such as blogging, reading blogs, commenting on blogs, and participating in message boards and forums as well as providing status updates on Twitter, etc. Today, women make up the majority of users on most social media sites. If you add to this the fact that women control over 85% of consumer purchases you can see that this is changing the order of things.
Some notable social media women
Esther Dyson – The Huffington Post – A veteran angel investor, Esther has a trademark straightforward approach. Shonali Burke – Women Grow Business – Is editor of Women Grow Business and head of her consulting agency.
Jenna Wortham – The New York Times Bits Blog – Before writing for The New York Times, Jenna was a culture and technology writer for Wired.
Penelope Trunk – Brazen Careerist – Penelope is the founder of 3 startups — most recently, Brazen Careerist, a web service to help companies find candidates.
Tamar Weinberg – Techipedia – Aside from being the Community & Marketing Manager over at Mashable, Tamar has been all up in social interactions for the better part of 15 years.
Maisha Walker – The Internet Strategist – internet marketer since 2004, Maisha’s style is easy to understand, as is befitting of one with her passion for languages.
Some further blogs by women:
Here is also a list of 100 women bloggers Top 10 Blogs by NYC Women Top 10 Up and Coming Women Bloggers
Women are the new tribal leaders
Business networking groups establish ways of developing networks and are of particular importance for BtoB businesses. These are being changed, integrated more effectively online and in particular, some women’s groups are taking off, e.g. The Athena Network. But it is in the realms of social media where the most significant change is evident.
Women are capturing headlines and deservedly getting recognition for their talent and even their appeal – see Fushcia Mac’s blog on the Top 10 Sexiest Women in Social Media. Here is a further list of top 10 women to watch in social media.
Business models are changing, and for many women, this change represents an opportunity to mould a career around their lifestyle and family rather than having to fit into a corporate world (and rules) that has alienated many women. A new perspective and research issues, views, stories and talent of women and this is all taking place now. Now is the time when convergence is not just technological but social, and we are seeing a new dawn for women.
Soon TEDWomen will launch, December 7th 2010 and it will be a fantastic line up of talented women and provide a platform to enable women to pass on their stories of achievement and inspire others. At TribalCafe we want to hear from women who are looking to take the lead in this new economy and help shape a network of women in social media and technology. We are always keen to hear from people who like to partner, develop their system and move this industry forward.
The change in social media is just one part of how we see areas of business and society change at a pace not seen before. We are all playing a role in this change. The youth coming through who are the new digital literate are perhaps setting a pace and showing us how they shift and move between technology platforms easily. The lifetime of a platform might, in part, be down to this continuous wave of driving around with a limited amount of time.
Other useful posts: