New twitter and other social media cheat sheets
Social Media Marketing: Simple Steps To Success
Social media marketing is now an essential part of marketing campaigns. As a marketing channel it gives you laser targeting of your target customers.
Coupled with the fact that people share media means you get a powerful compound effect, a multiplier giving you greater reach.
If you’re not using social media marketing already, you’ll either have to learn it now or lose in the long run.
In this social media marketing category, I’m going to show you the different ways to make use of the platforms.
What Is Social Media Marketing?
Wikipedia does't provide a great definition social media marketing. It simply says, “Social media marketing is the process of gaining website traffic or attention through social media sites.”
My definition of social media marketing is "Social media marketing is the process of creating and publishing content, that is tailored and relevant, to your target audience on a social media platform to drive engagement and sharing."
Because each platform is different there are different ways. What works on one doesn't work on another. As an example, pictures work well on Instagram but on YouTube it's all about video content.
That’s why I’m going to show you the differences between the top 12 platforms and how you can leverage each.
Social Media Marketing The Top 12 Platforms
Of course we all recognise the names of the main social media platforms. However, did you know there are over 200, that's an astonishing number.
Wikipedia alone lists over 200 of them.
There is a great graphic called “The Conversation Prism” which shows you all the different types of social media platforms.
Listed below are the top 12 that I cover:
I'll also touch upon some of the other newer and upcoming platforms to keep an eye on. Getting in on a new social media platform can often give you an early starter advantage. Nevertheless you need to assess if it is working for you and your audience is using it.
Some Powerful Examples of Social Media Marketing
Let's talk about how to apply social media marketing to your business. In each of the articles below, I break down some social media marketing research and share practical ways to make it actionable.
- Link 1
- Link 2
- Link 3
Looking for more articles explaining how to apply social media marketing in practical ways? I have a full list at the bottom of this page.
All Social Media Marketing Articles
This is a complete list of articles I have written on social media marketing. Enjoy!
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